Funko unveils its strategy for the future, here's what POPs and collectibles to expect

Announcement

Published on 28 December 2023 by William

With its reputation for innovation, the Funko brand has unveiled (in broad outline) its roadmap for future strategy in a document for its shareholders. So what can we expect in the years ahead?

The report published by Funko for its shareholders aims to communicate the company's strategic directions. The report shows that Funko is seeking to reassure its investors by opting for choices that prioritize margins and profitability. Will this be a good choice in the long term? Only time will tell...

In any case, for us collectors, here are the three points I took away from this official communication about what we can expect:

1. Funko will be focusing on "strong" licenses and categories. In this sense, THE category that's going from strength to strength (and this has been evident in terms of announcements since mid-2023) is animation. It's clearly one of Funko's strongest branches, and the brand is going to capitalize on it. So let's get ready to discover even more POP figures of One Piece, Naruto, DBZ, Pokémon, etc., for our great pleasure. It's also highly likely that Funko will innovate with these licenses in terms of formats, as the innovations will naturally be driven by the licenses themselves.
2. Figurines galore! While Funko seems more reluctant to move away from markets that are already working, the brand is opting for a strategy of diversification, with a variety of formats. The best example of this is the release of Bitty POPs, which opens up potential new buyers (in addition to the historical ones). We can therefore expect to see quite a few Bitty POP licenses in 2024!
3. More immersive experiences. For this last point, Funko seems to want to prioritize two categories (music and sports) for which the figurines will be able to integrate into even more immersive and contextualized universes.

And what about you? If you had to give a strategic direction to Funko, what would it be?

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